Tips for maximizing your time before, during, and after Sitecore Symposium 2016
Let the countdown begin! Sitecore Symposium 2016 is less than a month away. Now is the time to rev up and get your proverbial ducks in a row. To help, use these valuable tips and pointers to get the...
View ArticleThe Best of New Orleans
You can scan scads of travel sites that list the best that New Orleans has to offer but we thought we'd put together an all-star list just for you. To help you get around, grab a meal, get a workout in...
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Digital Survivor Recap: Komfo - How to Utilise Your Data on Social
Last week, Komfo’s Lisbeth Chawes got up very early to present our latest Digital Survivor webinar, How to Utilise Data on Social, live from Copenhagen.
View ArticleTaxonomy – The Building Blocks of Sitecore Customer Experience
Resources – let’s face it, when it comes to building a solid plan and execution strategy, most businesses lack the resources and time to engage in a mature digital experience. Beyond resources, you...
View ArticleUsing Sitecore Analytics for Data-Driven Personalization
I will admit it - I hate math. Numbers are my enemy. When I think about math and data analysis, I am taken back to the days of equations on chalk boards and TI-83 calculators. That being said, math and...
View ArticleMarketing technology for personalized customer experiences
Delivering personalized customer experiences across channels and devices in real time can be a huge challenge without the right tools (and of course, solid strategies for choosing, implementing, and...
View ArticleBuilding trust and loyalty through remarkable customer experiences
Focusing on the customer experience isn’t new, and it’s definitely not going away. To get and keep our customers’ trust and loyalty, we must continuously strive to make their experiences with our...
View ArticleHow to build a custom email template in EXM 3.3
We’ve talked about "Sitecore Experience Manager (EXM) 3.3 and its new reporting functionality," so now let’s dive a bit deeper into other features. Today’s post—building a custom email template—is sure...
View ArticleChatbots and AI in the customer experience equation
Chatbots are not new, but they hit the news recently when Facebook announced they’re implementing and planning for businesses to use chatbots through their platform. If you’re not familiar with...
View ArticleUsing Context Marketing To Grow Your Nonprofit Organization
To put it simply, Context Marketing begins with knowing what’s relevant to customers, or in the case of a nonprofit organization, potential volunteers, donors, and board members. The content you...
View ArticleSitecore Experience Platform and insights from our customers
Many marketers can only dream of delivering a personalized, tailored digital experience to their customers. The type of experience that takes into account the context of how the customer last...
View ArticleThree keys to creating remarkable customer experiences
Sitecore and Avanade recently published a study of over 880 decision-makers across the globe on how they approached the customer experience in their respective decision-making roles. Their answers...
View ArticleHow customer advisory boards invigorate customer advocacy
Recently I spoke on a keynote panel regarding customer advisory boards and customer advocacy at the Gartner Tech Growth & Innovation Conference in Los Angeles. The panel, led by Gartner’s VP of...
View ArticleThe Pathway To Brand Experience
We’ve talked about how companies can grow from using Digital Marketing to the next stage called Experience Marketing and finally maturing to the Brand Experience as a way of gaining and establishing...
View ArticleNew reporting and more in Email Experience Manager 3.3
We have some exciting news—we released EXM 3.3 June 1 to the market! Big thanks to the entire Sitecore product team—cue to take a bow—that’s devoted to making our email product excel at providing our...
View ArticleFrom Digital Marketing to Digital Transformation: 5 steps towards success
“Change is the only constant” says the age old adage. Some organizations embrace it with open arms, others resist it vehemently. Whether it’s intentional or a side-effect of how the organization is...
View ArticleDigital Marketing Summit 2016 – a retrospective
IntroductionCopenhagen, London, Berlin and finally Rotterdam. On Tuesday, May 17th 2016 the Sitecore Digital Marketing Summit kicked off at its final location – the prestigious Hilton hotel in...
View ArticleRethink digital: agile marketing
Rethinking your marketing and the way your brand succeeds at digital is no easy task – you must demand and also deliver more transformation. In essence, our challenge is to do more with less, using new...
View ArticleRethink Digital: Context transforms content
Do you consider yourself a modern consumer? I tend to think of myself as one. Not only do I own several different devices that can connect to the internet, such as a tablet and a smartphone, but lately...
View ArticleGartner positions Sitecore in the Visionary Quadrant of the Magic Quadrant...
Multichannel campaign content and delivery are key elements to all digital experiences. While the Web Content Management market has evolved to be the platform that powers digital experiences; some...
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