The old era of traditional marketing has long passed. Today, it is easy to collect information about customers and get to know them to respond faster and measure the effectiveness of your marketing. The phrase “digital transformation” has been buzzing on everyone’s lips for some time now. While some marketers believe a new website or a status update on LinkedIn equals digital transformation, real life experiences show the opposite.
According to Wikipedia, digital transformation refers to the changes associated with the application of digital technology. Each function and department in the organization can use digital to transform their business processes and the way they work– from sales and marketing to customer service, HR, finance and product development.
