2016 Digital Marketing Trends in the Benelux
As the new year gets underway, digital marketers are looking to know and understand what the latest upcoming trends are for the next 12 months. With technology rapidly evolving and the consumers’ pace...
View ArticleSay ahead of the marketing technology curve and upgrade to Sitecore 8.1
Modern Marketers are Rock Stars and Sitecore 8 is the Stage Modern technology gives marketers the ability to rapidly build, launch, and optimize marketing campaigns, with the goal of better connecting...
View ArticleIs Your Company’s Marketing Crawling, Walking, or Running?
Babies have an innate drive to grow and learn. They crawl, walk, and then of course, run. While they can’t yet grasp the concept of individual fruition, they know that they must move forward and be...
View ArticleDisconnection Is a Drag
Even though the digital world is ever changing, one business question still remains the same: How do you connect with potential customers? Businesses are faced with a multitude of marketing channels to...
View ArticleTo Platform or Portal?
A few weeks ago Gartner published its “Critical Capabilities for Horizontal Portals,*” which evaluated 13 Horizontal Portal vendors, including Sitecore, across four use cases most common for horizontal...
View ArticleSitecore Email Experience Manager: Ready to Perform in 2016
As always with a new year, there’s been a flurry of end-of-year business summaries and technology predictions for 2016. I thought back to my first blog post about Sitecore’s Email Experience Manager...
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Rohit Bhargava: Your Digital Survivor Webinar Questions Answered
Rohit Bhargava recently presented our first Digital Survivor webinar of 2016: Non Obvious - How to Curate Ideas and Learn to Predict the Future. As a Wall Street Journal bestselling author, Professor...
View ArticleAnnouncing the 2016 Sitecore MVP awards
Today we announce the 2016 Sitecore MVP award winners—these awards are individual awards with which we celebrate and recognize the Sitecore community and thought leaders. I’m honored to congratulate...
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Jon Maxim: Your Digital Survivor Webinar Questions Answered
Jon Maxim recently presented our hugely popular Digital Survivor webinar: Writing for Digital: Content for a Brave New World. As a multi-award winning copywriter with over 30 years' experience our...
View ArticleTop 20 Speaker Quotes from Brand Forum 2016
For marketers, simply finding the time to sit at their desks for an hour, unhindered, to keep up to date with the latest best practice advice, can be tough (Digital Survivor webinar, anyone?). This...
View ArticleImplementing a Data Based Pattern Card Strategy
When it comes to Sitecore marketing strategies, profiles and patterns are among of the most complicated to grasp and control. In the beginning, setting up patterns requires that businesses make several...
View Article7 steps to master the mobile experience
Yesterday’s luxuries, tomorrow’s necessitiesIn April 1973, a Motorola employee named Martin Cooper made the first ever call on a handheld mobile phone and history was changed forever. A decade later,...
View ArticleWhy Brand Experience Should Be Your Ultimate Goal
Last time we learned that most companies are doing some kind of Digital Marketing, primarily focused on attracting customers. This is a good first step, but it can’t end there. Not if you want to push...
View ArticleHow to transform your business digitally with DAM
The old era of traditional marketing has long passed. Today, it is easy to collect information about customers and get to know them to respond faster and measure the effectiveness of your marketing....
View ArticleKnow Thy Customers’ Stories
Before the rise of the Internet, businesses knew who they were selling their products to. Their pool of potential customers was mainly limited by physical factors and was, most likely, homogenous...
View ArticleSitecore Hackathon 2016: The teams that won
Recently we announced the 2016 Sitecore Hackathon winners during an Award Ceremony Hang-out. This year we had 48 teams sign up for a total of 132 developers from 15 different countries from around the...
View ArticleSocial media marketing and Komfo Connector
We’ve all seen them… ads from the large retailers on our social media feeds. That shaver or those shoes that you just happened to click on once, and now you are being relentlessly stalked.
View ArticleEmail Experience Manager (EXM): Using context to earn customer loyalty
I had the pleasure of meeting with many Sitecore customers recently in Minneapolis, Chicago, and Toronto. After this multi-state roadshow I also met with our partner community in both Washington, DC...
View ArticleTop #customer360CX Takeaways
At Sitecore, we’re all about improving experiences- which is why we absolutely love Ashton Media’s annual Customer 360 Symposium event, which offers marketers three blissful days away from the...
View ArticleUnderstanding the customer experience journey
In this article, we’ll explore how understanding the customer experience journey can help you make insightful discoveries that positively impact your bottom line.
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