Rethink marketing: the age of context marketing
How effectively are you able to grab a consumer’s attention in the incredibly crowded and noisy digital space? Not really? Ok, let’s increase ad spending and generate more clicks and website traffic...
View ArticleMultilingual Sites and Fallback
In October, Sitecore launched its latest web-based content management system, Sitecore XP 8.1. Billed as having powerful contextual intelligence - capabilities that most marketers have only dreamed...
View ArticleRethink marketing: personalized ecommerce
When was the last time you bought something online? Was it in 2016? What was your experience with that brand? What about the checkout and the buying journey?The rise of commerce conducted through...
View ArticleThe Importance of Web Content Management
Delivering the right customer experiences Is having a fancy website with beautiful images enough to deliver compelling customer experiences? Or do your customers demand and expect content that helps...
View ArticleGrowing & Maturing Your Marketing
Most of us can agree that to progress at something you must plan, practice, and persevere. A musician learning how to play an instrument is an accurate example of this. They plan by finding a mentor to...
View ArticleGartner positions Sitecore in the Visionary Quadrant of the Magic Quadrant...
Multichannel campaign content and delivery are key elements to all digital experiences. While the Web Content Management market has evolved to be the platform that powers digital experiences; some...
View ArticleRethink Digital: Context transforms content
Do you consider yourself a modern consumer? I tend to think of myself as one. Not only do I own several different devices that can connect to the internet, such as a tablet and a smartphone, but lately...
View ArticleRethink digital: agile marketing
Rethinking your marketing and the way your brand succeeds at digital is no easy task – you must demand and also deliver more transformation. In essence, our challenge is to do more with less, using new...
View ArticleDigital Marketing Summit 2016 – a retrospective
IntroductionCopenhagen, London, Berlin and finally Rotterdam. On Tuesday, May 17th 2016 the Sitecore Digital Marketing Summit kicked off at its final location – the prestigious Hilton hotel in...
View ArticleFrom Digital Marketing to Digital Transformation: 5 steps towards success
“Change is the only constant” says the age old adage. Some organizations embrace it with open arms, others resist it vehemently. Whether it’s intentional or a side-effect of how the organization is...
View ArticleNew reporting and more in Email Experience Manager 3.3
We have some exciting news—we released EXM 3.3 June 1 to the market! Big thanks to the entire Sitecore product team—cue to take a bow—that’s devoted to making our email product excel at providing our...
View ArticleThe Pathway To Brand Experience
We’ve talked about how companies can grow from using Digital Marketing to the next stage called Experience Marketing and finally maturing to the Brand Experience as a way of gaining and establishing...
View ArticleHow customer advisory boards invigorate customer advocacy
Recently I spoke on a keynote panel regarding customer advisory boards and customer advocacy at the Gartner Tech Growth & Innovation Conference in Los Angeles. The panel, led by Gartner’s VP of...
View ArticleThree keys to creating remarkable customer experiences
Sitecore and Avanade recently published a study of over 880 decision-makers across the globe on how they approached the customer experience in their respective decision-making roles. Their answers...
View ArticleSitecore Experience Platform and insights from our customers
Many marketers can only dream of delivering a personalized, tailored digital experience to their customers. The type of experience that takes into account the context of how the customer last...
View ArticleUsing Context Marketing To Grow Your Nonprofit Organization
To put it simply, Context Marketing begins with knowing what’s relevant to customers, or in the case of a nonprofit organization, potential volunteers, donors, and board members. The content you...
View ArticleChatbots and AI in the customer experience equation
Chatbots are not new, but they hit the news recently when Facebook announced they’re implementing and planning for businesses to use chatbots through their platform. If you’re not familiar with...
View ArticleHow to build a custom email template in EXM 3.3
We’ve talked about "Sitecore Experience Manager (EXM) 3.3 and its new reporting functionality," so now let’s dive a bit deeper into other features. Today’s post—building a custom email template—is sure...
View ArticleBuilding trust and loyalty through remarkable customer experiences
Focusing on the customer experience isn’t new, and it’s definitely not going away. To get and keep our customers’ trust and loyalty, we must continuously strive to make their experiences with our...
View ArticleMarketing technology for personalized customer experiences
Delivering personalized customer experiences across channels and devices in real time can be a huge challenge without the right tools (and of course, solid strategies for choosing, implementing, and...
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