How effectively are you able to grab a consumer’s attention in the incredibly crowded and noisy digital space? Not really? Ok, let’s increase ad spending and generate more clicks and website traffic than ever before. Should you pat yourself on the back now because of inflated vanity metrics?
Not exactly, because attracting the consumer and grabbing their attention isn’t the hard part. Keeping their attention on you with relevant conversations is. As brands, we’re spending more and more money, effectively doubling our efforts, for half the rewards.
What about the channels customers are using? Are they consuming your content on a laptop? Should they be consuming the same content on a mobile device or should it be less, yet more to the point? Is that check-out and payment process, or your lead generation, even optimized for each device?