“Change is the only constant” says the age old adage. Some organizations embrace it with open arms, others resist it vehemently. Whether it’s intentional or a side-effect of how the organization is structured, one thing is for sure – you can’t escape change.
The same principle can be applied to digital marketing, where the only constant is transformation. In other words, digital transformation is a must if businesses are to exist in the near future in a meaningful way. That’s because in recent years, change within technology has completely transformed the way customers interact with brands.