Delivering the right customer experiences
Is having a fancy website with beautiful images enough to deliver compelling customer experiences? Or do your customers demand and expect content that helps them solve a problem? The answer is the latter of course, but creating experiences that deliver the right content, to the right person, at the right time is not something a basic web publishing system can do.Leading analyst reports, such as Gartner’s Magic Quadrant, acknowledge the importance of web content management. They recognize that it’s a key technology, driving better and more relevant customer experiences. But are all WCM solutions equal?