I had the pleasure of meeting with many Sitecore customers recently in Minneapolis, Chicago, and Toronto. After this multi-state roadshow I also met with our partner community in both Washington, DC and Seattle. What I heard from both groups regarding marketer challenges is certainly supported by The Relevancy Group’s “ESP Buyer’s Guide 2016.”
In its survey, Relevancy asked: “What are the top five priorities for improving ROI of your email marketing programs in 2016?” The chart below highlights the results:
